......to Building a Profitable, Sustainable Retail Licensing Business
Whether you're just starting out or already licensing, Art Licensing Unlocked shows you how to build a portfolio that attracts the right brands, pitch with intention, negotiate confidently, and develop long-term licensing partnerships.
No more guessing.
No more scattered effort.
Just a clear, proven system for turning strong artwork into real products, real contracts, and consistent licensing income.
Get your portfolio ready to shine and find clients perfectly suited to your art
Confidently craft pitches and make follow-ups a breeze while you simultaneously grow your reach through passive pitch strategies.
Now you understand the strategies behind art licensing and have built a sustainable system that’s easy to implement + grow in just a few hours a week.
This is where your portfolio stops being a gallery — and starts becoming a strategic selling tool.
You’ll define your target product categories and use them to guide intentional portfolio edits.
You’ll learn how to:
• Curate your strongest work into a cohesive, marketable style
• Make simple, high-impact edits that elevate your presentation
• Develop strategic collections that make sense to buyers
• Choose the right hosting platform for professional pitching
We’ll also build your two-portfolio strategy:
A streamlined, one-page pitch portfolio — and a password-protected master portfolio for deeper review.
By the end, you’ll have a polished, retail-ready portfolio that positions you as a professional — not just a talented artist.
This is where you stop waiting to be discovered — and start building your own pipeline.
You’ll set up a simple but powerful client tracking system so you always know who you’ve contacted, who to follow up with, and where opportunities are developing.
Then we’ll break down the types of brands and decision-makers in the licensing world — so you understand exactly who you’re looking for (and why).
You’ll learn multiple methods for sourcing aligned brands, identifying the right contacts, and tracking down email addresses — even when they’re not publicly listed.
By the end of this module, you’ll never say, “I don’t know who to pitch” again. You’ll have a repeatable system for finding qualified client leads and connecting with them strategically.
This is where strategy meets action.
You’ll learn exactly how to pitch your art professionally — whether you’re submitting through a formal application portal or reaching out directly via email.
We’ll break down:
• What to include (and what to leave out)
• How to structure submission form responses
• How to craft concise, confident pitch emails
• When to include supplemental portfolio pieces or collections
Then we’ll go beyond the basics.
You’ll build a simple system for tracking outreach, learn how to pitch when traditional submission channels aren’t available, and understand exactly when — and how — to follow up without feeling awkward.
By the end of this module, you won’t hesitate before hitting send.
You’ll have a clear pitching framework — and a repeatable follow-up plan — that turns outreach into real opportunity.
Not all growth comes from direct outreach.
In this module, you’ll learn simple, strategic visibility practices that fit into small pockets of time between creating and pitching.
Instead of “marketing yourself,” we reframe it as passive pitching — placing your work where brands and buyers are already looking.
You’ll learn how to:
• Share your work strategically on the right platforms
• Use marketplaces without becoming dependent on them
• Increase visibility without burnout
The result?
More exposure. More inbound interest. More opportunities — without constant self-promotion.
Understanding contracts and pricing isn’t optional — it’s what makes licensing sustainable.
In this module, you’ll break down the core types of licensing agreements, pricing structures, and key contract terms you need to understand to protect your work and your income.
You’ll learn:
• How flat fees, royalties, and buyouts differ
• What terms to look for (and question) in a contract
• How to structure pricing confidently
• How to negotiate professionally without damaging relationships
This is where you shift from artist to business owner.
By the end, you’ll know how to evaluate contracts clearly, advocate for yourself strategically, and secure agreements that support long-term growth — not short-term wins.
Success in licensing isn’t just about signing contracts — it’s about managing them well.
In this module, you’ll build the backend systems that allow your business to run smoothly as it grows.
From organizing licenses and invoices to protecting your intellectual property and evaluating whether an agent makes sense for you, you’ll create the operational foundation of a professional licensing business.
The outcome?
Confidence in your systems — and clarity on how to scale responsibly.
Talent gets you started.
Consistency builds a career.
In this module, you’ll learn how to structure your time, manage your energy, and sustain momentum through the natural ups and downs of licensing.
We’ll tackle Imposter Syndrome, slow responses, stalled pitches, and the mental blocks that can derail progress.
The result?
Clarity during uncertainty. Confidence during quiet seasons. And the resilience to keep building.
Quarterly trend reports
Monthly Portfolio building prompts
Monthly Live Portfolio Reviews
+ Q&A Sessions
Access to me!
a community of other students who are going through the exact same transformation as you, allowing you to make new friendships and connections with others who know exactly where you are at in your art licensing journey.
JOIN WAITLIST ➜
CURRENT STUDENT
Real clients, how I pitched them, what the agreement was, and what sort of products I created
Templates that you can use for your clients (it’s ALWAYS better to provide your own contract when you can)
Behind the scenes look at how I put together large collections and all of my strategy in planning in choosing what patterns to include.
CURRENT STUDENT
Pitching to agents vs. clients, seasonal pitching, and more
A new resource to help when handling tricky fee discussions
How to use AI responsibly to expand your business and work more efficiently
After completing the course all I can say is WOW!!!! So much excellent information provided with easy to follow guides and the resources that I needed. Thank you Krissy.
I was feeling really stuck with my art licensing business, but Art Licensing Unlocked completely turned things around for me! It gave me the clarity and confidence I needed, and answered so many of the questions I’d been wondering about. The lessons are super clear, practical, and easy to follow. I’m so thankful I took this class!
I’ve always been interested in the world of licensing, but didn’t know where to start; this course gave me everything I needed to do exactly that. I was able to watch the videos at my own pace and the guides have been super helpful as I set up a portfolio.
Art Licensing Unlocked was robust and full of practical, actionable steps to learn to find your style, pull your best work together, pitch, and license your work. Krissy is encouraging and supportive. I definitely recommend this course to artists just starting out in art licensing.
Before this course I was feeling stuck on a clear path forward to propel my art licensing career, even after taking a previous course. But Krissy's course really helped me gain confidence & momentum, her lessons are straight to the point, with no fluff and provides countless real world examples of her experiences in this industry which I found super valuable.
Since starting, I have secured two licensing deals and seen a lot of interest in reviewing my full portfolio, which I'm confident will bring more licensing deals in 2026. If you are new to licensing or just don't know how to start pitching, this course is for you! Thank you, Krissy!
I've been curious and self-learning about art licensing but felt a little directionless. Finally I decided to dive into Art Licensing Unlocked and I've learned so much about being strategic with your approach. This course has given me more motivation and confidence to pitch and given me a better insight on how to approach the world of licensing!
Well, it wasn’t luck. Little did I know, but the previous 15 years of my life had been preparing me for this exact moment. Before making the switch to art licensing, I started my art career as an Art Director at a big Ad Agency in NYC.
I learned SO much, and after 4 years I was ready to do my own thing. From there I started & grew my own wedding illustration brand, eventually taking it to $1M a year in revenue. In the process I sold millions of dollars of art on Etsy and Shopify and became known as an innovator in my field ( my business was even featured in the New York Times!).
These skills I developed as an Art Director, and then as I was scaling my first ultra-successful business - these are the skills that have helped me find success so quickly in the art-licensing world.
I truly believe that there is more than enough work out there for every artist who wants to license their art (I mean, just walk into any TJ Maxx or Marshalls…) and it brings me so much joy to help show them the path to success.”
JOIN THE WAITLIST ➜
It’s not your talent.
It’s not your work ethic.
The truth?
Great art alone doesn’t get you in the door.
And hustling harder won’t fix what a clear plan will.
Want to hear something CRAZY?
Between 2017 and 2023, art licensing grew by $1.1 billion. That’s not a trend—it’s a tidal wave. But while the market exploded, most artists stayed stuck, spinning their wheels, hoping someone would “discover” them, … meanwhile there are TONS of art directors out there who can’t get enough art to meet the constant demands of the industry.
Success doesn’t come from waiting. It comes from knowing exactly what to do next.
No fluff.
No gatekeeping.
Just a proven system to pitch your art, land deals, and grow a licensing career that works even if you don’t have 40 hours a week to spare.
Your art is ready.
Now it’s time to get it out into the world.
CURRENT STUDENT
